Business operations

In the Sustainable Media programme, responsible business operations refer to ethical choices in operations, as well as responsibility as part of Alma Media’s products and services. The significance of privacy protection as a key issue in business operations is increasingly highlighted in Alma Media’s social responsibility. Alma Media also continued its work to develop responsible marketing and advertising in 2015, both in its own organisation and in the industry as a whole.

Code of Conduct as a guideline for operations

The ethical principles that govern Alma Media’s operations are described in the Code of Conduct, which contains the company’s key policies and principles for responsible management. The Code of Conduct will be updated in spring 2016. Alma Media is a signatory of the UN Global Compact initiative, and its Code of Conduct is in line with the ten Global Compact principles. The Code of Conduct describes how responsibility is reflected in the day-to-day activity of everyone at Alma Media. Alma Media’s Annual Review 2015 also serves as the company’s Global Compact Communication on Progress report.

Privacy protection developed as part of responsible business

As business moves increasingly towards digital channels, ensuring the reliability and security of services is very important. Alma Media strives to provide a safe and secure user experience for the users of its digital services. The significance of privacy protection, in particular, has increased in recent years, and this trend is expected to continue in the future. The new EU Data Protection Regulation, approved in late 2015, will further strengthen the position of consumers.

Alma Media strives to understand the needs of the users of its services and to create content that interests them. To this end, information on the users of its services will be collected from a growing number of sources in the manner permitted by privacy protection regulations. The collection and processing of data enables the creation of added value to the users of the services as well as advertisers. Alma Media’s privacy protection process is described in more detail on the Privacy Protection page.

Demand for sustainably produced media space

Alma Media’s advertisers are increasingly interested in how Alma Media supports their sustainable development measures or messages through its own responsibility. Alma Media has taken an active approach to responsibility in advertising. In 2013, it collaborated with an international media company to study the environmental effects of the advertising value chain as a whole. Particular focus was placed on new ways of integrating corporate responsibility into media sales. This theme was developed further in internal dialogue within Alma Media in 2014, and the work continued in 2015 with an assessment of the environmental impacts of the advertising value chain.

The goal was to not only provide new information on the ecological footprint of advertising, but also to evoke discussion on responsible business and advertising. In 2014, Alma Media arranged a seminar on the development of responsible marketing and business for its largest advertiser and media agency customers and evoked active discussion on the subject on various forums. The same theme will be discussed at a new seminar in spring 2016. The main theme in responsible advertising in 2013–2015 was goodvertising, which refers to advertising and business operations that contain messages on sustainable development. Goodvertising is aimed at promoting sustainable development via the brainprint of advertising.

Responsibility is an integral part of product and service development

Strengthening the Sustainable Media perspective is a key consideration in business development and the creation of new business. Journalism in itself already supports this objective, but there are also interesting perspectives in the context of the development of digital services. The Sustainable Media perspective is also part of the monitoring of the operating environment, which is a key aspect of research and development.

Alma Media’s digital online services in Finland and elsewhere in Europe have already integrated responsibility into their services. One example of this is the Monster.fi guide designed to support young people in seeking employment. LMC, a recruitment service provider under Alma Career Oy, has a dedicated recruitment service for people who are offering and searching for volunteer work opportunities. Monster was also active in promoting youth employment through the Responsible Summer Job project in 2015.

In Slovakia, Alma Media’s Profesia.sk service continued the active implementation of its own social responsibility development project focused on supporting schools in Slovakia and the high-quality recruitment of teachers.

Reliable and safe services are the cornerstone of our operations

As a Group, Alma Media has also committed to protect the privacy of the users of its services. For instance, privacy protection legislation and Alma Media’s own information security policy, which was updated in 2014 to respond to the current operational methods and environment, guide the use of all newspaper and service-specific registers. Alma Media’s privacy protection process is described in more detail on the Privacy Protection page.

Alma Media also aims to promote the development of the self-regulation of the industry itself. The Group participates as a publisher in the self-regulation programme of IAB Finland, an organisation promoting digital advertising. The programme develops the industry’s internal rules regarding the targeting of online advertising based on consumers’ browser behaviour.

Awards and recognition in 2015

Alma Media’s printing and distribution company Alma Manu Oy was awarded an extension of its membership in the Wan-Ifra Color Quality Club for the period 2014–2016. The Tampere printing press was awarded an extension of its membership based on the Satakunnan Kansa newspaper. Previous memberships were achieved with Aamulehti (2012) and Kauppalehti (2010). Membership of the WAN-IFRA Quality Club is the internationally most prestigious acknowledgment of a newspaper printer's production quality.

Annual Review 2014

Financial Statements 2014

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